In Fortnum and Mason, we were greeted to an immaculate and polished presentation covering Jermyn St in ss15. Whilst I thought that Jermyn Street was famous for its shirt makers I was pleasantly surprised at what an array of different men’s fashion stores there were. Having a range of quaint and traditionally English stores along this street is what makes it so special and quintessentially British.
Videos were played on the walls, depicting a range of demonstrations; from how to create the perfect pocket square to hats and hat etiquette. Christopher Mundy from Budd shirt makers showed us how to create different pocket squares, how to wear them and most importantly when to wear them. It is difficult to believe that so many beautiful arrangements could be formed from a simple scarf.
Jermyn St, has changed my outlook on the presentation of yourself and ways to uphold appearance. Learning from Simon Maloney about shirt collars may seem meticulous but it is upholding (all of these stores and speakers are) a tradition in our history that all gentlemen should know. The respect that one can demand on any occasion can only go so far if you wear a simple summer lounge shirt to a formal ‘black tie’ dinner. Whether prom, office, wedding or personal, Jermyn St will advise you.
Jermyn St’s passion is clear, seeing the amount of confidence and excitement that they have, towards each store’s offering is reassuring. Reflecting their values so well, this enables you (and your inner yuppie) to feel confidence in expert and caring hands. Jermyn St, will make you so dapper, you will be transformed into a true English Gent
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Words:Frederick Olafsson |Fashion Week Press
Images: Katherine Thomson |Fashion Week Photographer
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