Global Sourcing.

Weekly blog updates into my time studying the unit 'Global Sourcing' where i have to work within a group to create a brand that will be marked by a selection of judges in a "Dragon's Den" scenario.

I have Chosen to work as the Creative Director for our group, as thats where my strengths lie, focusing on the aesthetic. Yet, we decided as a group, instead of limiting ourselves into specific roles, we will all contribute towards each others. In theory, this would give us practice into the different roles but also support from everyone within the group.

09/1 - For the first week, we met up as a group to establish what type of brand we are trying to create. We decided to create a mood board, highlighting key areas within the fashion industry, and what aesthetics we like. We decided originally to create a new lingerie brand that was for the women's fantasy, but after further exploration it was not an innovative idea or marketing strategy. 

After further contemplation we came upon the idea of creating a Loungewear brand, with an aesthetic and health benefit twist. Combining fabrics with smart technology and natural fibres make, for a (still) highly unexplored area. For the Brand we want to partially focus on four main fabrics;

 - Milk

 - Bamboo

 - Micro-encapsulation

 - Ofly/ insect repellent.

 

Gathering images to hone in on our brand image was the next step, and once we had gathered enough images, i went home and created the mood board for the target audience, giving a straightforward answer into who we are selling to. A Hard working Woman, who has to travel a lot and needs a way to be pampered and to unwind, whilst caring for her skin and still looking like the strong woman that she is. 

As you can see, the mood board gives an essence of cool and relax whilst not being boring or dreary, no one wants to be seen in there favourite (yet still hideous) onesie or hoodie! We are trying to give the customer a way to relax in our clothes, have benefits to their health and wellbeing. Most importantly to feel comfortable and not have to worry if a friend decides to pop over, if you need to travel on short notice or be seen in public, because damn, our clothes look good!

The mood board also encapsulated a colour palette, despite ever changing and evolving shades and tones with every collection, yet this selected palette gives us a broad and aesthetically pleasing appeal that intrigues even the most fashion shy.

-F-