12/1- My co-creative director came around my house so that we could establish what fashion films are out there at the moment, and what are their USP's. We managed to look through a range from Nick Night's Show Studio and Diane Pernet's ASVOFF as well as some you tube finds, one that we extensively researched was 'Prada Therapy' with Helena Bonham Carter and Ben Kingsley .... which incorporated such a simple idea whilst combing subtle humour, is this perhaps a way we want to take our brand? Along here are some of the notes we collated from it!
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