Global Sourcing

Brand Name

I was interested in milk baths and their benefits on the skin, and knew that Cleopatra was an advocate of them. 

I started to research further and found two other devotees, Elizabeth I of England and Elisabeth of Bavaria. Whilst thinking about names for our company I thought of ‘Elizabeth of Luxury’ but found this too long and cumbersome, and it also stated the obvious.

Our clientele should know our products our luxury without having to state it in our name. We wanted something short and snappy so I started look into each of the women individually.  I discovered that Elisabeth of Bavaria had a nickname, Sisi, which we thought was perfect, a short but sweet name with a significant meaning behind it. 

As we are a company that would want to branch out into Europe, SiSi is ideal, as it is easily translated into different languages. 

For example, ‘si’ is ‘yes’ in Spanish. 

We want this to be a brand women will say yes to.

As a group we decided to run with SiSi and got the brand manager to create our logo, something clean and timeless but not dated. This will show of our brand image instantly as it will be the first thing the market will see.