Wednesday 4 February 2015

Global Sourcing

Shop Layout

In a presentation, the best ways to promote an idea is with imagery. If there is an actual product to show it will be easier for the audience to understand. So for us as a start up brand we wanted to portray not only our ethos but how we would envision it. 

If we were to have a store, what would it look like? having previosuly done a shop report for Cos and The Kooples we had an in-depth ideology on the importance of a good shop layout. 

I created  range of shop floor ideas from a birds eye view perspective, then choose one within our team. 

Once we had the initial layout i could get to work on constructing it. Luckily i had practice designing layouts for areas as my Father is an architect and Mother is an interior designer.  I collated the ideas the team had, with what they would want in our store. From shelving to colour palettes. Then processed all of these ideas with my father, guiding him (as i did not have a strong grasp on sketch up) with what we wanted.

We chose a mixture between natural and man made, waiting to play with the dichotomy of these. Having a focal point, would be the living wall, which would be made up of living plants to coincide with our ecological ethos in our garments. 

These Ideas are further reinforced with our choice of bamboo and ethically sourced stone and timber materials. Importantly we also looked at the  vitality of recycling in the modern world and so used old milk bottles in an innovative way for lighting.

We feel that having this shop floor visual shows our brand's image and how it could be portrayed.


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