Fashion Film
AW15
With any brand, visuals are a key role to promoting and sharing the brands ethos.
We decided to create a fashion film to portray our Brand, SiSi as well as having screen grabs as the images that would be used for our look book and advertisements.
As joint Creative Director, Sarah and I researched what films where already out there and what we would want to incorporate into our own. The 3 films that we felt would emphasise and encompass are brands 'look' where:
YSL – Michael Pitt by Michael van Dijk
Close ups of models face and portrait shots, we are also going to adopt the
way YSL portrayed their collection by having our garments personified by
a speaker in an erotic way, we have also chosen to have it in French as it is
the language of love and we want our clients to feel that they can love and
be loved by the garment. Also as the name translates into Spanish ‘Yes’ we
would want our marketing approach to not just be within the United Kingdom but
for a European market as well.
Marina Abromovic x Addidas for show
studio.
We want to portray this idea in our film, where parts of the set
will be in focus as well as having the overall film to be in this black
and white effect.
SAGE – In between.
With this being the main inspiration for the the fashion film, we
loved the close ups of skin , body parts and garments where the
model is almost interpretive dancing which portrays emotion,
this will be perfect to utilize this stance letting the public know
how great our brand is. We also want to look at using the same
lighting and crispness of the film as it is incredibly clean and
contemporary and has managed to steer well clear of being a
dove advert or erotic.
I organised the model, having originally cast an agency model, and in the process realised that this would not be a unique selling point to our chosen market, yet another fashion film portraying a glamours girl would not fit into our brand, we needed a woman that our market would relate to, a mother who is constantly on the move, whilst balancing a job, a child and a husband. Almost with a 'Gentlewomen' approach.
Our woman would need to portray this working lifestyle and to show that even with everything going on, that our brand and clothes can give her the relaxing escape she truly needs.
After referring this idea to the rest of the team, we went ahead for the search for our women.
So, where to find such a women? luckily, my sister fitted the role perfectly. She is strong, never gives up and is naturally beautiful. On the day, and the running up to it, she said to me "ohh, I don't know! I'm not a model.. The rest of your group do know that I just had a child.." with this, i responded but that is why we want you, you are beautiful and natural, our market place would find you far more relatable than a otherworldly beauty, we want the natural women, warts and all. (my sister has no warts.)
Luckily, my sister is a drama teacher, so we had no worry with how she would act in front of the camera.
-
Before the shoot my Co-Creative Director and I created the set, with milk bottles, bought and painted by one of our designers. We glue gunned the bamboo panels and tied a natural yarn around the attaching points, for extra structure. (luckily it only started to fall apart when we had completed the filming, thank God.)
After meetings with the wonderful photographer/cinematographer , I was confident in that she shared the same vision that we as a team had. So with my job of overseeing and directing the film with advice and opinions from the rest of the team we managed to successfully create a mood that would be fit enough to have the brand name SiSi all over it.
As the creative Director and I, this was our main role throughout the group project, so much like with the "YSL" film we wanted to have a passage that would be read over ours. It was incredibly effective without showing any of the actual garments. No music, as it would be distracting, we wanted the audience to have their own romanticised views of the film, writing short narrative which would accompany it.
At first, we made it quite erotic, (even considering to leave university to become the next best selling soft porn authors,) who knew personifying clothes would be so salacious. Yet after the filming, we realised it was to obvious and overtly sexual. We needed a speech, that would show love and care, enticing our market into our clothes, transporting them into their own, individual bliss. Whilst trying to find a middle ground. Steering clear of soft porn or a Dove advert.
And so, with great pleasure, we SiSi give to you, our first Fashion Film.
Enjoy!
With any brand, visuals are a key role to promoting and sharing the brands ethos.
We decided to create a fashion film to portray our Brand, SiSi as well as having screen grabs as the images that would be used for our look book and advertisements.
As joint Creative Director, Sarah and I researched what films where already out there and what we would want to incorporate into our own. The 3 films that we felt would emphasise and encompass are brands 'look' where:
YSL – Michael Pitt by Michael van Dijk
Close ups of models face and portrait shots, we are also going to adopt the
way YSL portrayed their collection by having our garments personified by
a speaker in an erotic way, we have also chosen to have it in French as it is
the language of love and we want our clients to feel that they can love and
be loved by the garment. Also as the name translates into Spanish ‘Yes’ we
would want our marketing approach to not just be within the United Kingdom but
for a European market as well.
studio.
We want to portray this idea in our film, where parts of the set
will be in focus as well as having the overall film to be in this black
and white effect.
SAGE – In between.
With this being the main inspiration for the the fashion film, we
loved the close ups of skin , body parts and garments where the
model is almost interpretive dancing which portrays emotion,
this will be perfect to utilize this stance letting the public know
how great our brand is. We also want to look at using the same
lighting and crispness of the film as it is incredibly clean and
contemporary and has managed to steer well clear of being a
dove advert or erotic.
I organised the model, having originally cast an agency model, and in the process realised that this would not be a unique selling point to our chosen market, yet another fashion film portraying a glamours girl would not fit into our brand, we needed a woman that our market would relate to, a mother who is constantly on the move, whilst balancing a job, a child and a husband. Almost with a 'Gentlewomen' approach.
Our woman would need to portray this working lifestyle and to show that even with everything going on, that our brand and clothes can give her the relaxing escape she truly needs.
After referring this idea to the rest of the team, we went ahead for the search for our women.
So, where to find such a women? luckily, my sister fitted the role perfectly. She is strong, never gives up and is naturally beautiful. On the day, and the running up to it, she said to me "ohh, I don't know! I'm not a model.. The rest of your group do know that I just had a child.." with this, i responded but that is why we want you, you are beautiful and natural, our market place would find you far more relatable than a otherworldly beauty, we want the natural women, warts and all. (my sister has no warts.)
Luckily, my sister is a drama teacher, so we had no worry with how she would act in front of the camera.
-
Before the shoot my Co-Creative Director and I created the set, with milk bottles, bought and painted by one of our designers. We glue gunned the bamboo panels and tied a natural yarn around the attaching points, for extra structure. (luckily it only started to fall apart when we had completed the filming, thank God.)
After meetings with the wonderful photographer/cinematographer , I was confident in that she shared the same vision that we as a team had. So with my job of overseeing and directing the film with advice and opinions from the rest of the team we managed to successfully create a mood that would be fit enough to have the brand name SiSi all over it.
As the creative Director and I, this was our main role throughout the group project, so much like with the "YSL" film we wanted to have a passage that would be read over ours. It was incredibly effective without showing any of the actual garments. No music, as it would be distracting, we wanted the audience to have their own romanticised views of the film, writing short narrative which would accompany it.
At first, we made it quite erotic, (even considering to leave university to become the next best selling soft porn authors,) who knew personifying clothes would be so salacious. Yet after the filming, we realised it was to obvious and overtly sexual. We needed a speech, that would show love and care, enticing our market into our clothes, transporting them into their own, individual bliss. Whilst trying to find a middle ground. Steering clear of soft porn or a Dove advert.
"There is a sense of familiarity of this warm, comforting feeling surrounding me
- The soft texture was unforgettable and there was nothing quite like it. The ripples of my skin were surrounded ever so softly by your touch.
- I crave your touch, your comfort. -
Come to me, pressed against my skin, let me indulge myself in the beauty of you.
- After this, you and I are both melting into one.
- My imperfections made perfect by the drape and texture surrounding me and comforting my very soul.
- The soft texture was unforgettable and there was nothing quite like it. The ripples of my skin were surrounded ever so softly by your touch.
- I crave your touch, your comfort. -
- After this, you and I are both melting into one.
- My imperfections made perfect by the drape and texture surrounding me and comforting my very soul.
Your secret is safe with me"
And so, with great pleasure, we SiSi give to you, our first Fashion Film.
Enjoy!
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